TikTok is more than just a place for funny dances and quick entertainment—it has become one of the most powerful marketing and content creation platforms in the world. Millions of creators are trying to stand out, but not everyone realizes that the location of your audience can make a huge difference to your growth. Getting UK and USA views on your TikTok videos isn’t just about bigger numbers; it’s about building influence in two of the most valuable markets online. Brands in the UK and US spend more on influencer marketing, advertisers pay more for views from these regions, and trends that start in London, Manchester, New York, or Los Angeles often spread globally.
In this detailed guide, you’ll learn exactly how to attract UK and USA audiences in 2025. We’ll look at how TikTok’s algorithm works, which hashtags and sounds to use, when to post, and how to tailor your content for Western audiences. Whether you’re a new creator or someone looking to expand internationally, these strategies will help you boost your TikTok reach where it matters most.
Why UK & USA Views Matter for TikTok Growth
Getting views is always exciting, but not all views are equal. If most of your audience comes from low-paying regions, you might grow fast in numbers but struggle to turn that into income or brand deals. This is why targeting the UK and USA can transform your TikTok career.
First, advertisers and TikTok’s own Creator Fund pay more for views in the UK and USA. The CPM (cost per thousand views) in these countries is much higher than in regions like South Asia or Africa, meaning the same number of views could earn you two to three times more if they come from a Western audience. Second, brands and sponsorships are much easier to land if you have a significant following in these regions. Companies like Nike, Apple, or Starbucks usually want influencers who can speak directly to the UK or US market, since that’s where their biggest sales happen.
Finally, both countries are trendsetters. A meme, sound, or challenge that becomes popular in New York or London often ends up going viral globally. If your content gets picked up by these audiences early, it’s far more likely to spread internationally. That’s why building a strong base of UK and USA viewers is not just about prestige—it’s about positioning yourself for sustainable, profitable growth on TikTok.
Understanding TikTok’s Algorithm
To get UK and USA views, you need to understand how TikTok’s algorithm decides who sees your videos. Unlike older social media platforms, TikTok doesn’t rely heavily on follower counts. Instead, it uses a recommendation system that constantly tests your content with different groups of people to see who engages.
The first factor is location. TikTok looks at your device’s IP address, SIM card, timezone, and even your language settings to figure out where you are. If your phone is registered in Pakistan, for example, TikTok is more likely to show your videos to people nearby—unless you actively teach the algorithm otherwise.
The second factor is engagement signals. TikTok measures how long people watch your video, whether they rewatch it, like, comment, share, or follow after seeing it. The higher your watch time and engagement, the more TikTok pushes your video to others.
The third factor is content data. Hashtags, captions, sounds, and video descriptions all tell TikTok who might enjoy your content. If you’re using #LondonLife and a trending UK sound, the algorithm assumes your content will appeal to UK users.
In 2025, the algorithm is smarter than ever, but it still relies on these three main pillars: location, engagement, and content signals. That means with the right strategy, you can shift your audience from local to international and start building traction in the UK and USA.
Step-by-Step Guide to Getting UK & USA Views
Optimize Your Profile for UK & USA Audiences
Your profile is the first signal TikTok reads when trying to understand your target audience. Think of it as your storefront. If someone from the UK or USA lands on your page, will they feel like your content speaks to them? If not, they’ll scroll away.
Start with your bio. Include location keywords such as “UK lifestyle,” “USA creator,” “London vlogs,” or “NYC vibes.” Even if you’re not living there, these keywords tell both the algorithm and your viewers who your content is meant for. Use emojis like 🇬🇧 or 🇺🇸 for quick visual cues.
Next, make sure your profile picture and banner reflect your niche. For example, if you create lifestyle content, a shot of a London street or NYC skyline can make your page feel more regionally relevant. If you’re in entertainment or humor, consider visuals tied to British or American pop culture.
Finally, set your language to English (UK or US) in your app settings. TikTok uses these details to decide where to push your videos. By aligning your profile with UK/US themes, you immediately increase the chance of reaching those audiences.
Use the Right Hashtags & Trends
Hashtags are powerful because they guide TikTok in categorizing your video. If you want your content to show up on UK or US For You Pages, you need to use hashtags that locals follow.
For the UK, hashtags like #UKTikTok, #BritishHumor, #LondonLife, and #Innit are widely used. If your niche is food, you can add #BritishFood or #LondonEats. For entertainment, try #BritishComedy or #UKMusic. These hashtags tell the algorithm that your video is most relevant to people in the UK.
For the USA, hashtags such as #ForYouUSA, #NYCVibes, #USTikTok, #AmericanLife, or #CaliforniaDreaming work well. Combine them with niche-specific tags like #USFitness, #AmericanFood, or #USAComedy.
Never rely only on location hashtags. Always combine broad global tags like #ForYou, #FYP, #TikTokViral with local tags. This way, your video gets tested with both international and regional audiences.
TikTok trends also differ by region. Sometimes a sound or meme trending in the UK won’t appear in the USA until weeks later. Keep track of what’s trending in each region and use it strategically to boost your reach.
Post at the Right Time
Timing plays a massive role in getting the right audience. TikTok pushes content within minutes of posting, so you want to post when your target audience is awake and active.
For the UK (GMT), peak activity times are between 6 PM and 10 PM. This is when people are done with school or work and scrolling through TikTok in the evenings. Posting earlier in the day might still get views, but evening hours give you the best shot at hitting the For You Page.
For the USA (EST), the golden window is usually 6 PM to 11 PM. The US has multiple time zones, but Eastern Standard Time covers major cities like New York, Washington, and Miami. If you can, test different slots to see whether East Coast or West Coast audiences respond better to your content.
Using TikTok Pro analytics can help here. Check where your viewers are located and experiment with posting times. If you see more UK viewers, align with GMT evenings. If more US viewers appear, stick to EST prime time. Consistently posting during these hours gives you a better chance to land on UK/US feeds. Tools like Later’s social media scheduler and Metricool can help you post in the right timezone, even if you live elsewhere.
Create Content with Cultural References
If you want people in the UK or USA to watch your content, you need to make it relatable. This means incorporating cultural references, humor, and topics that locals understand.
For UK audiences, content ideas include jokes about tea culture, experiences on the London Underground, British weather, or football (soccer). Using slang like “innit,” “bruv,” or “cheeky” adds authenticity and makes your content feel tailored to them. British humor is often dry and sarcastic, so leaning into that style can also resonate better.
For US audiences, think about content tied to American lifestyle and traditions. Videos about fast food chains, New York subway life, Hollywood culture, or seasonal events like Thanksgiving and the Fourth of July work well. Using American slang like “y’all,” “lit,” or “savage” can also make your content feel more natural to US viewers.
The goal isn’t to pretend you’re British or American, but to show awareness of their culture. When people see themselves and their experiences reflected in your videos, they’re more likely to engage, share, and follow. For inspiration, check Influencer Marketing Hub’s TikTok tips, which often highlight how culture affects virality.
Use Trending UK/USA Sounds
Sounds are a shortcut to visibility. TikTok heavily pushes content using popular or trending audios, and these trends vary by region. A sound trending in the UK might not be popular in the USA yet, and vice versa.
To find UK or USA trending sounds, start by following popular creators in those regions. Scroll through their videos and save audios that appear often. You can also go to TikTok’s Discover tab, switch your app language/region settings, and check trending sounds specific to that country.
Once you find these sounds, remix them or create original content around them. For example, if a UK comedy sound is trending, adapt it to your niche. If a US hip-hop track is blowing up, make a lifestyle or fitness video with it. Using these audios doesn’t guarantee virality, but it significantly increases your chance of appearing on local For You Pages.
Collaborate with Local Creators
One of the fastest ways to reach new audiences is through collaboration. When you duet, stitch, or create with a UK or US creator, your video is pushed to their followers as well. This instantly exposes you to the region you’re targeting.
You don’t need to collaborate with celebrities. Even small or mid-sized creators in the UK/US can help you break into those markets. Look for creators in your niche and start by engaging with their content. Leave thoughtful comments, share their videos, and build connections. Eventually, ask for a collaboration.
Duets and stitches work especially well because they don’t require planning. You can react to a trending UK comedy skit or add commentary to a US lifestyle video. The algorithm sees this as linked content and is more likely to recommend your video to people who enjoyed the original.
By consistently collaborating, you build relationships with creators and audiences in the UK and USA, which speeds up your growth. Look at TikTok Creator Marketplace to find potential collaborators in your niche.
Leverage Location & VPN Settings (Carefully)
Location is one of the strongest signals TikTok uses to decide who sees your videos. Normally, the platform detects your IP address, SIM card, timezone, and device language to figure out where you’re based. That’s why many creators notice their content is shown mostly in their local country at first. If you want to target the UK or USA, you need to tweak these settings in a smart way.
The safest option is to use a UK or US SIM card, since this directly links your account to that region. If that’s not possible, you can still influence the algorithm by setting your phone region, timezone, and language to English (UK) or English (US). For example, changing your timezone to London or New York will align your activity with those audiences.
Some people use VPNs to mask their location, but this is risky. If TikTok notices unusual location switches, it may reduce your reach. VPNs should only be used occasionally to test trends from another region. The best long-term method is a combination of region-specific hashtags, sounds, posting times, and engagement habits that teach the algorithm where you want to grow. Think of it less as “tricking” TikTok and more about consistently sending the right signals.
While some use VPNs, experts at HubSpot’s TikTok marketing guide recommend focusing on consistent hashtags, sounds, and posting habits instead of relying heavily on VPN tricks.
Engage with Local Communities
TikTok isn’t just about posting videos—it’s about building relationships. If you want views from the UK or USA, you need to become part of those communities online. This means actively engaging with creators and audiences in those regions.
Start by commenting on popular UK or US TikTokers’ videos. Don’t just write generic comments like “Nice” or “Cool.” Instead, leave witty, relatable replies that fit the cultural context. For example, a British creator joking about the weather might get more attention if you reply with “Classic British summer—four seasons in one day!” Likewise, commenting with relatable American slang under a US lifestyle post makes you blend in naturally.
Another strategy is joining live streams from UK/US creators. TikTok often promotes people who are active in live chats, and you’ll also get noticed by the host and their followers. Additionally, participate in local challenges. If a meme is trending in London or Los Angeles, create your version quickly to ride the wave.
The more you interact with UK/US content, the more TikTok assumes your profile belongs to those regions. This doesn’t just boost your visibility—it helps you create authentic relationships that can lead to collaborations and stronger community support.
Mistakes to Avoid When Targeting UK & USA Views
While it’s important to follow strategies, it’s equally important to know what not to do. Many creators waste time or even harm their accounts by using the wrong tactics when trying to attract international viewers.
One of the biggest mistakes is using irrelevant hashtags. For example, if you spam #LondonLife on a video that has nothing to do with the UK, viewers will quickly scroll past. This hurts your watch time, and TikTok may stop showing your videos to that audience. Always make sure your hashtags match your content.
Another mistake is posting at the wrong hours. If you upload videos while your target audience is asleep, your content may not get enough engagement during the crucial first hour. By the time UK/US audiences wake up, your video has already lost momentum.
Overusing VPNs is another trap. While it can help in the short term, constantly switching locations confuses the algorithm and may reduce your reach. Similarly, copying trends without localizing them doesn’t work. A joke that makes sense in your country might fall flat in the UK or USA if the audience can’t relate.
Finally, avoid ignoring analytics. Many creators keep posting blindly without checking where their audience actually comes from. Always review your TikTok Pro stats to adjust strategies instead of assuming.
For deeper insight, check Statista’s TikTok user statistics to understand demographics and behaviors in the UK/USA.
Tools & Analytics to Track Your Audience
To succeed in targeting the UK and USA, you need data. Thankfully, TikTok and other platforms provide tools that help you track your audience and refine your strategy.
The most important tool is TikTok Pro Analytics. Switching to a business or creator account unlocks detailed insights about your audience—where they are located, what times they’re most active, and which videos perform best. By checking your “Top Territories,” you’ll see whether your content is reaching the UK or US and how much progress you’re making.
Outside of TikTok, Google Trends is invaluable. By typing in keywords, you can see what’s trending specifically in the UK or USA. For example, if “Super Bowl halftime” is spiking in the US or “Premier League” is trending in the UK, you can create timely videos around those topics.
Scheduling tools like Later, Planoly, or Metricool also help if you’re in a different timezone. They let you schedule posts to go live during peak hours in London or New York without staying up late yourself.
Finally, track competitors. See what successful UK/US creators in your niche are posting, which sounds they’re using, and how they structure their captions. Learning from their analytics can save you months of trial and error.
Advanced Growth Hacks
Once you’ve mastered the basics, you can take your TikTok strategy further with advanced growth hacks designed to attract UK and USA viewers more quickly.
One effective tactic is running small TikTok ads. You don’t need a huge budget—just £10–20 or $20–30 per campaign can help push your content to UK/US audiences. Choose targeting options like age, gender, interests, and location to make sure your ads reach the right people. This boosts visibility and signals the algorithm that you want UK/US engagement.
Another hack is tapping into niche subcultures. For example, in the UK, football (soccer) TikTok is massive, while in the US, gaming, fitness, and lifestyle niches dominate. By focusing on these communities, you can grow faster than trying to appeal to everyone.
Creating content series is another powerful trick. Instead of random videos, make themed series like “Things Only New Yorkers Know” or “London Life Hacks.” Series keep people coming back for more and help TikTok group your content under specific interests, which boosts your For You Page appearances in those regions.
Finally, experiment with cross-promotion. Share your TikToks on Instagram, YouTube Shorts, or even Reddit communities popular in the UK/USA. This builds outside traffic, which TikTok loves, and can kickstart your growth in those markets.
How to Make More Money from UK & USA Views on TikTok
One of the biggest advantages of focusing on UK and USA views is the earning potential. TikTok’s Creator Rewards Program often pays higher CPM (cost per thousand views) when content is watched in regions like London, New York, Los Angeles, or Manchester. This is because advertisers in these countries spend more to reach their audiences, meaning each view is worth more compared to other regions.
Creators with UK/USA-heavy audiences also attract more brand sponsorships. Companies in beauty, fitness, tech, lifestyle, and gaming are constantly searching for influencers who can connect with Western audiences. If your TikTok analytics clearly show that most of your viewers are based in the UK or USA, you’ll have an advantage in securing paid partnerships and collaborations.
On top of that, affiliate marketing works especially well with these audiences. For example, linking to Amazon UK or Amazon US products can drive sales and earn you commissions. The more you align your content with region-specific trends and interests, the higher the chance of converting views into real income. In short: UK and USA views aren’t just about going viral—they’re about unlocking higher revenue streams too.
Focusing on UK and USA views boosts your revenue potential. Higher TikTok CPM rates mean more ad income, while Western audiences attract more sponsorships and affiliate opportunities.
Final Tips for Consistent Growth
Consistency is the secret ingredient to long-term success. No matter how many growth hacks you use, if you don’t post regularly and engage with your audience, your reach will eventually decline. Aim to post 1–3 videos daily or at least 4–5 times per week to stay relevant on TikTok.
Balance your content between global trends and local references. For example, you could join a worldwide dance challenge but add a UK/US twist, such as filming it in a recognizable location or adding a caption referencing local slang. This way, you appeal to both international and Western audiences.
Don’t be afraid to test. TikTok’s algorithm changes often, so what works today might not work next month. Keep experimenting with different hashtags, posting times, and video lengths. Pay close attention to your analytics to see what’s resonating with UK/US viewers and double down on those strategies.
Finally, remember that building a UK/USA audience takes time. Don’t get discouraged if you don’t see results immediately. TikTok rewards persistence. If you keep creating engaging, relatable content and following the steps outlined in this guide, your videos will gradually attract more UK and USA viewers—and from there, the possibilities are endless.
Conclusion
Getting UK and USA views on TikTok in 2025 is not about luck—it’s about strategy, consistency, and cultural awareness. By optimizing your profile, using the right hashtags and sounds, posting at peak times, and engaging with local communities, you can steadily shift your audience towards these high-value regions.
Remember to avoid common mistakes like spamming irrelevant hashtags or relying too much on VPNs, and instead focus on building authentic content that resonates with UK/US viewers. Use tools like TikTok Analytics and Google Trends to guide your decisions, and don’t hesitate to explore advanced tactics like ads, content series, and niche subcultures.
Most importantly, stay consistent. TikTok growth is rarely overnight, but by applying these strategies, you’ll start seeing steady progress. Once your content gains traction in the UK and USA, you’ll open the door to brand deals, higher earnings, and global recognition.
Start today, experiment with the tips shared here, and watch your TikTok journey expand into the UK, the USA, and beyond.